I’m Apoorva Natarajan👋
a User Researcher and Strategist, based in Seattle!
After a short break to work on my company, I'm back on the job market and excited you've found your way here!
In my career so far, I’ve learned some of my core strengths lie in:
product sense, prioritizing collaborative discussion about how we are going to build things
centering people and being a strong advocate to bridge what’s best for the company and the user
optimization. Let’s iterate, there’s always time to get it right, make it better, and fix what isn't working.
Want to work together or just connect over coffee? Drop me a line! Take a look at my resume here
A little about me
Outside work, I find myself in language learning, dance of all kinds, travel, spending time in nature, and food!
Check out my dance company here!
I’m passionate about sustainability, discovering new places, and supporting the arts.
When I’m not out and about, you can find me playing board games with friends or on my couch with a cup of tea and my Nintendo Switch :)
I’m currently enjoying,
📺 The Night Agent
🎮 Hades II // 🎲 Terraforming mars
🎙️the Scaling Research Podcast
🧑🏽💻AI for Efficient UX Research
Apoorva is such a talented, insightful researcher. We worked on related projects, and watching her advocate for the user in her space was always an inspiration. And she's just a joy to work with and be on the same team with. Plus, she's an amazing baker who wins at team potlucks!
Anthony Tu, UX Designer
I had the pleasure of working with Apoorva on multiple projects at Expedia. She has a very strong understanding of research principles and methodologies. I can always count on her...because she provides valuable insights on how we should approach testing...making working together much more fun. Apoorva is an exceptional researcher and anyone will be very lucky to have her on their team
Shannon Riddle, Sr. UX Research Manager